During February 1-3, 2010, partners - VNU Exhibitions and Inter Ads Exhibitions organised VIV India 2010, its second edition in Bangalore. Following a strong day of business on day 1, the second day was truly overwhelming with a large number of small and medium size poultry, aqua and cattle farmers, Feed Mill owners, Nutrition, Veterinarians, big investors as well as industry stalwarts pouring as large groups into the Exhibition Halls at BIEC, Bangalore.

With 7,904 trade visitors in 3 days, VIV India 2010 outperformed its previous edition by 137%. Visitors marked the trade show with a 7.1. Exhibitors so far marked VIV India 2010 with a 7.2.

The opening of VIV India 2010 was formally announced by Prof. K. V. Thomas, Honorable Minister of State for Agriculture, Consumer Affairs, Food & Public Distribution, Government of India during the opening session held on 1 February 2010 after the ribbon cutting ceremony. Addressing the gathering, the Hon’ble Minister said “India is ready to provide technological help to its neighbors to prevent “ingres” of livestock diseases, if they wanted”. Following a request from the Poultry industry, the Minister said that he would hold talks with the Government of Kerala in a bid to convince about the need to either withdraw or reduce the tax being levied on Poultry products in the State.


The market accolades
Exhibitors and visitors were highly impressed with the turn around of large number of visitors both from India and abroad. The satisfaction level of exhibitors and visitors was expressed in the following comments:

- “India hosts lots of International Exhibitions now, but VIV position is stand alone!” by Dr. Sushanta Saha, Technical Manager-Poultry, Asia, CJ Bio BU.

- “VIV India 2010 was the first VIV show for SANOVO TECHNOLOGY GROUP, in India. We were positively surprised with the event management and the amount of serious visitors to the show. The show had a comfortable size, allowing customers and visitors above average time with us, to discuss future possibilities. Staying busy throughout the three days, we are very satisfied with the outcome”. Christoffer Ernst, Chief Representative SANOVO TECHNOLOGY GROUP ASIA.

- “I personally had discussions with the exhibitors and all were very happy as they received good trade enquiries from the trade visitors at VIV India 2010 Expo. Also the participation in the technical seminars organized by CLFMA and Novus were excellent due to good and interesting topics. In all, VIV India 2010 Expo is a big success and definitely on the right track”. Ricky Thaper Spokesperson and Treasurer Poultry Federation of India

- “In India, we have not seen such type of huge exhibition earlier. I personally seen the long-long lines of visitors who are waiting for their registration and inside the exhibition hall, it was full. It’s amazing”. Mr. Dinesh Kumar Arora, Editor S.R. Publications.

- “The exhibition, in our considered opinion, was very well planned and aesthetically executed. It was the best ever exhibition held on Indian soil in recent years. Where we saw the participation of good companies and a large number of quality customers, including some foreigners thronging the various booths”. Dr. P. Malhotra, Indovax Pvt. Ltd.

- "VIV India offers an comprehensive insight into one of the fastest growing feed markets in the world ". Rutger Oudejans, Provimi BV.

- “2010 was the second time the French pavilion was present at the VIV India. The choice of location and venue were excellent for attracting visitors and the turn out was quite impressive. The French Pavilion was alive with curious visitors from Monday morning all the way through to Wednesday afternoon and many opportunities arose for the French companies present. All the representatives are very satisfied with the outcome of the trade fair and some have even changed their strategies for 2010 so as to focus on India. We will definitely try to be present again at the next edition”. Ms. Tatiana Chilovsky, Project manager UBIFRANCE-promoting French export worldwide

Strong attendance at the technical seminar

The Opening session focused on “Steering Livestock to Food Security”. Addressing a high packed audience at the opening session, the Minister said “the Union Government was examining a proposal for launching a national dairy plan with a budget of Rs.17, 371 cores to achieve a target of producing 180 million tones of milk a year by 2021-22”. Highlighting the importance of Dairy, Poultry and Fisheries sectors in the growth of agrarian economy, he said country’s agricultural sector could achieve the targeted growth rate of 4% by next year only if the allied sectors such as Poultry, Dairy and Fisheries grew by 8 to 9 per cent.

Addressing the gathering, Dr. N Rajagopal, Director, Department of Animal Husbandry & Veterinary Services, Government of Karnataka, opined that the state had got good potential for export of livestock products as the cost of these products was lesser in Karnataka than other states.

Rabobank clearly linked growth in the production of safe meat, eggs and milk with securing sufficient food supplies for the rapidly growing Indian population.

The session II seminar conducted jointly by VIV India and CLFMA OF INDIA on “Feed fortification” emphasised on the essence usage of vitamins, minerals, enzymes such as phytase for improving quality feed outputs.

On day 2, Novus International organised a full-day conference titled “Poultry Industry Roadmap: success or survival” where the national and international speakers expressed views on Government Support to Poultry Industry, Food Safety Legislations and Grain Scenario both in India and Worldwide in 2010 and 2020

Product Seminars

Sumitomo Chemical organised a product seminar themed at Amino Acids on February 1, 2010, which was attended by key players of the Indian as well as international livestock industry.

CJ Bio BU launched its new product Biotector on February 2, 2010 in the presence of livestock professionals from India and abroad.

DSM Nutritional Products organised a seminar highlighting the role of Eubiotic in improving gut health in poultry production.

Investment and growth opportunities in livestock sector in Karnataka

VIV India 2010 hosted a first ever unique opportunity offered by the Government of Karnataka to hold a round table discussion on February 3, 2010 chaired by Shri Revu Naik Belamagi, Hon’ble Minister of Animal Husbandry & Fisheries, Government of Karnataka as an initiative of Public participation for the development of Livestock sectors in the State.

The discussion had a selection of 20 Indian and international prospective suppliers, having ten minutes presentation of their activities and ambition for a joint participation for utilising the resources available in the livestock sector in the state of Karnataka. By selecting VIV India as a platform to organise such a meeting, the Government of Karnataka expressed the importance of joining forces by national and international suppliers to achieve maximum growth and quality.

Key areas of livestock sector which have growth opportunities

- Livestock development
- Fodder development
- Organized animal breeding service
- Veterinary services
- Extension and Training services Meat processing
- Cold storage facilities
- Wool processing:
- Cow urine processing

In case any companies interested to join for the above investment programme, they can contact: Dr. K.V. Kulkarni, Joint Director, Department of Animal Husbandry & Veterinary Services, Government of Karnataka, V.V. Mini Tower, Dr Ambedkar Road, Bangalore 560 001, Karnataka. Tel.:+91 80 22860870, Mobile + 919902711559,
email.: kulkarnikv2001@yahoo.co.in and drjp_mk@yahoo.co.in

This full-day meeting took place on day 3. And typically known as a weak day, even the last day of VIV India 2010 was filled with plenty business opportunities up to the final minute.

VIV India 2012

Running its third edition, VIV India 2012 returns in BIEC Bangalore again in Spring.